We Went With THIS

I think someone made a HUGE marketing error.

You’ve seen the commercials. The hamsters are dancing and rapping, grooving in their cool Alien Green Kia Soul.

The Soul is geared toward a “younger” driving audience, for sure. Check out the mood-lit speakers which can be set to pulsate with the bass or change colors randomly. And the interesting exterior and interior color combinations (red/black is a popular option). We went with the houndstooth cloth which gives our Dune Soul ! a classy touch.

But have you seen any kids driving them?

I haven’t.

The majority of Soul drivers (in my own unscientific poll based strictly on observation) are middle-aged “Baby Boomer” types. Older than me.
I think what happened is that all these people grew up driving cars with very identifiable designs. The vehicles weren’t necessarily aerodynamic, but they did have distinctive, recognizable shapes and that’s why the Soul is so appealing.

It isn’t the cookie-cutter “egg” shape of most of the other autos on the road.It’s different.

It’s eye-catching. It’s a little off the beaten path, and due to the fact that it looks different than all but just a handful of other vehicles on the road, it’s appealing.

Especially to the generation who created the internet.

So while the Soul may have been designed with youth in mind, the older generation doesn’t seem to mind. They’re not the types of people to be intimidated by rapping hamsters trying to sell cars to kids.

They know what they like. And the Soul has more unique appeal than almost everything else out there. It’s cute, different, and fun to drive.

No, I’m not getting a sales commission.


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